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How to craft a winning crowdfunding video script?

31/01/2018 / Comments: 0

Author Faiza Zaidi

Writing an engaging script for the crowdfunding audience can sound overwhelming. But, this is not as hard as you may think and with the right structure and tools you can draft a concrete pitching script. Below is a structure that can be followed on to building your script that can help you communicate an effective […]

Writing an engaging script for the crowdfunding audience can sound overwhelming. But, this is not as hard as you may think and with the right structure and tools you can draft a concrete pitching script.

Below is a structure that can be followed on to building your script that can help you communicate an effective pitch to your audience.

 Open with the problem

In order to hook your audience, it’s important to make the instant connect with the problem they may be facing, by doing this the right audience will be engaged and relate to your content and know if it’s worth continuing watching further. This can be done by asking a relevant question to the problem or pressing the pain point for the consumer.

 Introduce your solution

This is where you introduce your solution, this could be the name of your product or business and explaining how it can solve a problem.

 How does your solution works?

If your solution offers a product then it’s a good idea to give an overview, how the product works, you don’t need to go too in detail of every feature but making viewers known about the benefits and how it differs from your competitors will show the USP of your product.

 Client and Experts Testimonials

If your product or services are already on the market, it’s important to validate with some statements, this could be testimonials from your existing customers or industry experts validating the project. 

 Summarise

At the end of the video, it’s good to conclude your video with a small recap and how donors or investors can participate, you want to excite them enough to join your journey and leave them with encouragement to take an action. This could be a pledge for donation or call to action statement.

I hope this guide helps you with drafting your script, It’s important to keep in mind this is just a skeleton and there are no strict rules to follow this and depending on your key message you have to to find your own voice and style in narrating your pitch. Rules are there to be broken so don’t be afraid to go creative with it as long the main structure is covered.

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

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10 Tips for a Successful Crowdfunding Video Pitch!

24/01/2018 / Comments: 0

Author Faiza Zaidi

A crowdfunding video is the most important aspect of reaching successful results for your funding goals. Whether your plans are to raise investment by giving out equity or raise donations by giving out rewards. It’s clear that a good professional video pitch will boost your chances of success! But to maximise your chances that speak […]

A crowdfunding video is the most important aspect of reaching successful results for your funding goals. Whether your plans are to raise investment by giving out equity or raise donations by giving out rewards. It’s clear that a good professional video pitch will boost your chances of success! But to maximise your chances that speak your story a clear plan is required. So here are some inside tips that we at 42video created which can be used to start your video pitch game plan.

#1 – Start with your Idea

It’s important to communicate a clear problem and determine how your project solves this problem. The unique value it adds to existing or potential customers and how you do it.

#2 – Study your target Investors or Donors

It’s really important to keep the end in mind and determine whom you are talking to, without this you may have a great visually looking video and presentation but it may lack engagement from the target investors/donors.

#3 – Have a Script

A working script that structures and translates your project idea can always help in building an engaging video at the end.

#4 – Presentation Skills & Rehearse

If you are going to be the face of your brand make sure to rehearse on camera or mirror a few times and revise your pitch. It’s important that potential investors see your enthusiasm for your project and if you prepare in advance your pitch will come out much more naturally and seem authentic.

#5 – Feature the Product

If your idea involves a product and you already have an existing product or prototype then it’s a good idea to feature and showcase basic functionality.

#6 – Team Behind

Information about the core team is so important, you don’t need a cv of the team in your video but talking about the team or if possible featuring them will help investors or donors see your project more legitimate.

#7 – Share your Past Success

Say what you have accomplished so far, this could be your traction up till now as a business or share your journey as to where you have come to.

#8 – Client Testimonials

It always helps to use existing customer’s viewpoint of your business or product to show the investors your business model is credible.

#9 – Industry Experts

An interview with a market expert or analyst of your project or business always helps for potential investors to get an insight into your industry.

#10 – Production Value

Although investors are not expecting a blockbuster video but having a decent professional quality video with good sound and visuals will boost in making your brand to be taken much more seriously.

I hope this gives a more generic insight and understanding into planning a successful video pitch for your idea, project or business. However, it’s important to keep in mind each platform (CrowdcubeSeedrsKickstarterIndiegogo) has a different business model and each strategy and planning should be tailored to the model and requirement of each platform. Also to make sure to build up your PR and Marketing campaign strategy around your video pitch!

 

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

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6 mistakes to Avoid in your crowdfunding video!

22/01/2018 / Comments: 0

There are many projects, start – ups and SME businesses that need backing on various crowdfunding platforms. In order to communicate your message, it’s obvious that a not so good video can kill your chances of reaching your crowdfunding goals. So, how can your crowdfunding video stand a chance and stand out from the crowd?  […]

There are many projects, start – ups and SME businesses that need backing on various crowdfunding platforms. In order to communicate your message, it’s obvious that a not so good video can kill your chances of reaching your crowdfunding goals. So, how can your crowdfunding video stand a chance and stand out from the crowd? 

Well, there are some top and common mistakes that can be avoided while planning and making your crowdfunding video.

#1 Not thinking the roadmap ahead 

This one may be obvious but not having a clear plan without a script or outline will most likely give you an average result and you will end up having a mediocre video with no engagement from target investors and/or donors. Also if you are going to be featured on the video your own personal preparation and presentation for the video is a must for avoiding the mistake of ending up with poor quality video. 

#2 No investment or donation plan 

In order to make yourself and your project legitimate, it’s highly advisable to mention where the costs of funds will go. Investors or Donors are not looking for a detailed financial plan in the video but an overall vision needs to be shared.

#3 Avoid quantity and think about quality!

It’s more important to think about engagement, telling your story, and communicating your message then to worry about fitting the actual length requirements. At the same time, it’s also important to focus on the actual quality of the video production. This can be done by yourself or your team but if you are inexperienced or lack necessary skills then it might be worth hiring a production company to support you in this journey. 

#4 Not sharing your past success

It’s important that investor or donor get to know your journey and what successes you have already acquired in your business already. If you are a start-up or your project idea is at an early stage then talk about how far you have come and where you are heading towards. 

#5 No Call to Action

Don’t forget to ask potential donor or investors for what they can do to support your project and what they can get in return. You need to excite and encourage by asking for sharing, supporting and investing in your project, this leaves them with a clear step they need to take to support your vision.

#6 Not marketing your video

Many people think that making a great video will help them raise their chances of winning an investment goal, but this is a big mistake. Although having an engaging and a great video that explains your message is very important, it’s just as important to market and reach out with your campaign.

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

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How to Prepare your Crowdfunding Campaign?

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How to Prepare your Crowdfunding Campaign?

17/01/2018 / Comments: 0

Crowdfunding is a great way that enables entrepreneurs to launch and test the market for their product or services while also helping them fund their business. However, it’s not an easy road and does require preparation on your part to increase your chances for success.  Here are the necessary steps you can take to help […]

Crowdfunding is a great way that enables entrepreneurs to launch and test the market for their product or services while also helping them fund their business. However, it’s not an easy road and does require preparation on your part to increase your chances for success. 

Here are the necessary steps you can take to help in your crowdfunding campaign plan!

Select your ideal crowdfunding platform

The first step is to identify which platform will suit your product or services. Each platform has a different business model as some are a reward, equity, loan and donation based so identifying what will suit your needs and goals is a good starting point. 

Build a community (even before you have launched your campaign)

Start creating a pre-launch message on your website, and encourage current website visitors to be added to your mailing lists, then start sharing your relevant news with nurturing content and host relevant events in your industry that can build your community base. This will warm up your leads to be nurtured to potential investors and encourage them to support you in your crowdfunding journey. 

Build a campaign strategy

Besides building a community you also need to create a campaign plan, this could be in the form of partnering with bloggers who speak to your target audience, creating thank you or relevant promotion videos, and other shareable content. 

                        Your strategy could include the following aspects

  • Social media strategy
  • Email newsletters
  • Create Media page + press kit
  • Contact with the press
  • Partnering with bloggers
  • Campaign Video Promotion 

Produce a video and share your story 

The next step will be to create a script and structure a video production plan. If you lack the necessary video production skills it is worth considering or talking to a professional video production company that can support you to produce the relevant pitch video. Share with them your goals, brief and existing marketing plan so the video and creative concept could be aligned to suit your goals.

Stay in contact with your investors

As you launch and progress with your campaign it’s important to keep existing investors, donors and supporters in the loop, you want the campaign to remain exciting and hot, building this relationship will also encourage them to spread word of mouth of your project to their community. And if you do reach your funding goals then do keep up with your promises whether it was rewards, gifts or equity you promised. 

In Conclusion

As you may be known by now that launching your project or business on crowdfunding is not an easy road and do require a lot of work, but with the right structure, planning and time put into the campaign you can reach or may exceed your funding target.

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

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Five Ways to Use Video Inbound Marketing to Generate Leads for Your Business.

06/06/2016 / Comments: 0

At almost every networking event and meetings I attend, I have start-ups and SME’s decision makers ask me questions like “what video can do for my business?”, ‘How can a video generate leads?’, ‘Will I get my return on investment back from a video?’ or ‘Can you measure the success of a video?’ Well, I’ve […]

At almost every networking event and meetings I attend, I have start-ups and SME’s decision makers ask me questions like “what video can do for my business?”, ‘How can a video generate leads?’, ‘Will I get my return on investment back from a video?’ or ‘Can you measure the success of a video?’

Well, I’ve seen first-hand the huge benefits that video inbound marketing can help businesses large and small generate leads. In this guide, I’ll share with you five quick tips and reasons why that’s the case, as well as address those pressing questions that I’m often asked.

  • Share it on social media.

Not only is online video extremely popular, it’s extremely popular with a demographic which are typically resistant to marketing – young people. Even better, those young people are the ones most likely to share your video. Research by the tech company Unruly found that 18-34 year olds are 112% more likely to share video ads compared to other age groups. Imagine an advertising campaign that not only boasts high lead generation, but also spreads itself – that’s online marketing.

  • Include it in B2B marketing.

A study conducted by Forbes revealed that over 75% of Fortune 500 executives are viewing online video, which is a big sign that that businesses are using video as a way to determine which companies to partner with. Indeed, Forbes also revealed that 65% of senior executives have visited a vendor’s web page after viewing a video, and 72% research an organisation after viewing a B2B video marketing campaign. Speaking personally, I can confirm that businesses we’ve helped with video production have seen spikes in B2B deals.

ReelSEO recently performed a study which showed 96% of B2B organisations used online video in some capacity during their marketing campaigns, of which 73% reported a positive ROI – a pretty astonishing statistic, and one that puts to bed any questions you might have about return on investment.

  • Put it in your email blasts.

The stats don’t lie on this one, video inbound marketing is very effective when put into email blasts. Research has shown that including video in an email leads to between 200-300% increases in click-through rates. Additionally, combining video with a full page advertisement boosts engagement by 22% and after watching a video, 64% of users are more likely to buy a product online.

  • Have it on your homepage.

When a visitor lands on your homepage, what are you going to present them with – a wall of text, or a video that introduces them to your product or business? Research has found that the latter is much more effective at generating leads. Most effective of all are videos which tell prospective customers what they’ll get when they sign up for your service or buy your brand. We’ve seen a big demand in these conversion videos. Indeed, videos on your landing page also ensure customers stay there for longer, maximising their exposure to your brand.

  • Collect leads direct from the video.

There are tools on the market which allow you to add email capture to your videos as a fast and simple way to generate leads, as well as measure the success of your video. By adding a call to action inside your video, you’ll see lead generation jump instantly. Videos are also much more likely to appear inside Google’s search results – 53x more likely to appear on the first page of Google, to be precise. So, whilst your website might not be sitting on the front page of Google, your video could be up there and generating leads for your business.

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

More news
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How to craft a winning crowdfunding video script?

5 Signs you are ready for a crowdfunding video

10 Tips for a Successful Crowdfunding Video Pitch!

6 mistakes to Avoid in your crowdfunding video!

How to Prepare your Crowdfunding Campaign?

Five Reasons Video is the Key to Crowdfunding Success

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Five Reasons Video is the Key to Crowdfunding Success

01/06/2016 / Comments: 0

The last fifteen years have seen the explosion of crowdfunding as a legitimate means to get your idea, product or service off the ground. CrowdCube, Kickstarter, GoFundMe and others provide a fantastic way to raise funds without being beholden to the vision of big backers and gives businesses a chance to introduce themselves to customers […]

The last fifteen years have seen the explosion of crowdfunding as a legitimate means to get your idea, product or service off the ground. CrowdCube, Kickstarter, GoFundMe and others provide a fantastic way to raise funds without being beholden to the vision of big backers and gives businesses a chance to introduce themselves to customers directly.

So, it’s pretty great, but with countless campaigns being launched daily and a startling 66% failure rate on major crowdfunding websites like Kickstarter, it can be difficult to understand what separates a successful campaign from a failed one. The answer is, in our experience, video. Here’s my five reasons why video is now essential for successful funding.

  • Video now rules the Internet.

A funny thing happened on our way to the present – video began to dominate the internet. It’s not like we’ve suddenly fallen in love though, it’s simply that more than ever before, we’ve got the internet speeds to make video a quick and fun way to absorb information. There’s a reason why Facebook has started to pivot its focus towards live video and why online video now accounts for 50% of all the worlds mobile traffic. Essentially, if you want to communicate your message in 2016, you need to be using video.

  • It lends much needed credibility.

There’s no doubt that crowdfunding represents a risk for your backers. They’re being asked to put their money into something which they haven’t seen, tested or even heard about before. It’s a big ask, and so much of what you need to do is give your proposal credibility. Videos are crucial in that because it lets potential backers see a human face, witness a product being tested and see the passion behind a products idea.

  • It can help keep a pitch on message.

We’ve all seen pitches go horribly wrong before, and it’s usually because they begin to lose sight of their message. A high quality, professionally produced video can do much of the heavy lifting of a pitch and present your business in a brilliant light. Reflex Vans, one of our crowdfunding clients, were tasked with pitching to a notoriously tough internal investment panel. We created a stunning video pitch that the investors loved. The result? A £5m investment for that company.

  • Video can be easily shared.

Your wall of text might say every little thing about your product, but it’s far from easy to share. That’s where video really shines. If you’ve got a great video pitch, it can spread like wildfire over social networks and generate exposure for your campaign that you simply wouldn’t get otherwise. I’m not saying your pitch video is destined for viral fame, but it could find some backers that a text only pitch might not have reached.

  • Videos can make the complicated simple.

Is your business pitching a technology product? Try explaining exactly what your product does, how it does it and why that’s valuable in less than 50 words. It’s immensely difficult, and that’s because text alone does a poor job at explaining difficult concepts quickly. We’ve helped many businesses make crowdfunding videos for websites like CrowdCube which explain complicated subjects in fun, accessible ways. However, it’s not just technology companies who benefit from video production. Pretty much every product or service can benefit from the clarity and simplicity of a video, so don’t let your company fall behind.

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

More news
and updates...

How to craft a winning crowdfunding video script?

5 Signs you are ready for a crowdfunding video

10 Tips for a Successful Crowdfunding Video Pitch!

6 mistakes to Avoid in your crowdfunding video!

How to Prepare your Crowdfunding Campaign?

Five Ways to Use Video Inbound Marketing to Generate Leads for Your Business.

see all

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Author Faiza Zaidi

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

see all

/ Comments:

Author Faiza Zaidi

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

see all

/ Comments:

Author Faiza Zaidi

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

see all

/ Comments:

Author Faiza Zaidi

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.

see all

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