A crowdfunding video is the most important aspect of reaching successful results for your funding goals. Whether your plans are to raise investment by giving out equity or raise donations by giving out rewards. It’s clear that a good professional video pitch will boost your chances of success! But to maximise your chances that speak your story a clear plan is required. So here are some inside tips that we at 42video created which can be used to start your video pitch game plan.
#1 – Start with your Idea
It’s important to communicate a clear problem and determine how your project solves this problem. The unique value it adds to existing or potential customers and how you do it.
#2 – Study your target Investors or Donors
It’s really important to keep the end in mind and determine whom you are talking to, without this you may have a great visually looking video and presentation but it may lack engagement from the target investors/donors.
#3 – Have a Script
A working script that structures and translates your project idea can always help in building an engaging video at the end.
#4 – Presentation Skills & Rehearse
If you are going to be the face of your brand make sure to rehearse on camera or mirror a few times and revise your pitch. It’s important that potential investors see your enthusiasm for your project and if you prepare in advance your pitch will come out much more naturally and seem authentic.
#5 – Feature the Product
If your idea involves a product and you already have an existing product or prototype then it’s a good idea to feature and showcase basic functionality.
#6 – Team Behind
Information about the core team is so important, you don’t need a cv of the team in your video but talking about the team or if possible featuring them will help investors or donors see your project more legitimate.
#7 – Share your Past Success
Say what you have accomplished so far, this could be your traction up till now as a business or share your journey as to where you have come to.
#8 – Client Testimonials
It always helps to use existing customer’s viewpoint of your business or product to show the investors your business model is credible.
#9 – Industry Experts
An interview with a market expert or analyst of your project or business always helps for potential investors to get an insight into your industry.
#10 – Production Value
Although investors are not expecting a blockbuster video but having a decent professional quality video with good sound and visuals will boost in making your brand to be taken much more seriously.
I hope this gives a more generic insight and understanding into planning a successful video pitch for your idea, project or business. However, it’s important to keep in mind each platform (Crowdcube, Seedrs, Kickstarter, Indiegogo) has a different business model and each strategy and planning should be tailored to the model and requirement of each platform. Also to make sure to build up your PR and Marketing campaign strategy around your video pitch!