You have spent time, money and concerted effort to create an awesome product or service. And you have invested and placed tremendous passion in building your business and establishing your Brand. Now is the time to take these out there and showcase them to the world. But how do you communicate your core business intentions […]

You have spent time, money and concerted effort to create an awesome product or service. And you have invested and placed tremendous passion in building your business and establishing your Brand. Now is the time to take these out there and showcase them to the world.

But how do you communicate your core business intentions without directly pitching for sales? How do you come across as a genuine value provider and still attract people to your business offerings?

The key obviously is to never deliberately pressure anyone to buy something. But you can definitely make great strides in spreading your brand message merely by educating people how your product or service works.

Actively and dynamically showing people how has a powerful effect on their minds. It also shows potential customers you care about how they will experience your product or service.

This is why a simple How To Video makes so much sense. It provides valuable guidance and practical information without looking like a typical advertisement.

A ‘how to video’ is a powerful and effective way to communicate your brand while not trying to sell it. It engages people’s imagination and interest and at the same time does not imply they have to buy anything. It gives them the freedom to learn about your brand in a way that is informative and entertaining.

They certainly do not feel cheated in any way when they eventually come round to buying your product or service. And they are never in any doubts about what to expect. This creates customer satisfaction before they even reach for their wallets.

By teaching your audience instead of ‘selling’ to them you are in effect able to build enormous trust with your target market. This makes a huge impact to your bottom-line over the long-term as pre-educated and informed customers usually become repeat buyers.

Many broadcasting channels such as Buzzfeed, Yahoo, Tasty, YouTube and Howcast have understood and embraced the power of ‘how to videos’. That is why they are investing heavily in this kind of content. They realise that it is one the best ways to generate tons of traffic to their enormous platforms and boost engagement at the same time.

We at 42video.com also had the opportunity to partner with Yahoo in producing original content for them. Some of our videos on Yahoo’s channel have reached approximately 300K plus organic views and some even a little more. Our videos on Yahoo have thus turned out be one of our most successful campaigns, a fact that we are duly proud of.

 

42     42video team creative meeting while developing briefs for Yahoo originals.

These videos may seem quite elementary in that they give simple enough instruction. It is probable that many people would have no difficulty in tucking their shirt in or knotting a tie. But you would be well surprised how videos like these are able to generate massive engagement from literally thousands of real viewers.

How to videos have tremendous power and engagement value, and they make excellent tools for consumers to learn about your brand and to share further on other social platforms. Ultimately they build on their desire to buy your product or service. The main take away here is that people actually watch them with keen interest and benefit from them in a practical way.

There shouldn’t be any doubt in your mind now about the power of how to video. Here is a summary of the key benefits it can offer you and your business:

1. Searched for and found the most on Google – making it the most engaging type of content available online.

2. An excellent way to demonstrate your product or service.

3. Your customer knows exactly what to expect before buying.

4. Builds trust between you and your customers.

5. Boosts Search Engine Optimisation and Rankings.

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Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.