There are many projects, start – ups and SME businesses that need backing on various crowdfunding platforms. In order to communicate your message, it’s obvious that a not so good video can kill your chances of reaching your crowdfunding goals. So, how can your crowdfunding video stand a chance and stand out from the crowd?  […]

There are many projects, start – ups and SME businesses that need backing on various crowdfunding platforms. In order to communicate your message, it’s obvious that a not so good video can kill your chances of reaching your crowdfunding goals. So, how can your crowdfunding video stand a chance and stand out from the crowd? 

Well, there are some top and common mistakes that can be avoided while planning and making your crowdfunding video.

#1 Not thinking the roadmap ahead 

This one may be obvious but not having a clear plan without a script or outline will most likely give you an average result and you will end up having a mediocre video with no engagement from target investors and/or donors. Also if you are going to be featured on the video your own personal preparation and presentation for the video is a must for avoiding the mistake of ending up with poor quality video. 

#2 No investment or donation plan 

In order to make yourself and your project legitimate, it’s highly advisable to mention where the costs of funds will go. Investors or Donors are not looking for a detailed financial plan in the video but an overall vision needs to be shared.

#3 Avoid quantity and think about quality!

It’s more important to think about engagement, telling your story, and communicating your message then to worry about fitting the actual length requirements. At the same time, it’s also important to focus on the actual quality of the video production. This can be done by yourself or your team but if you are inexperienced or lack necessary skills then it might be worth hiring a production company to support you in this journey. 

#4 Not sharing your past success

It’s important that investor or donor get to know your journey and what successes you have already acquired in your business already. If you are a start-up or your project idea is at an early stage then talk about how far you have come and where you are heading towards. 

#5 No Call to Action

Don’t forget to ask potential donor or investors for what they can do to support your project and what they can get in return. You need to excite and encourage by asking for sharing, supporting and investing in your project, this leaves them with a clear step they need to take to support your vision.

#6 Not marketing your video

Many people think that making a great video will help them raise their chances of winning an investment goal, but this is a big mistake. Although having an engaging and a great video that explains your message is very important, it’s just as important to market and reach out with your campaign.

42admin

Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.