Author Faiza Zaidi

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Writing an engaging script for the crowdfunding audience can sound overwhelming. But, this is not as hard as you may think and with the right structure and tools you can draft a concrete pitching script. Below is a structure that can be followed on to building your script that can help you communicate an effective […]

Writing an engaging script for the crowdfunding audience can sound overwhelming. But, this is not as hard as you may think and with the right structure and tools you can draft a concrete pitching script.

Below is a structure that can be followed on to building your script that can help you communicate an effective pitch to your audience.

 Open with the problem

In order to hook your audience, it’s important to make the instant connect with the problem they may be facing, by doing this the right audience will be engaged and relate to your content and know if it’s worth continuing watching further. This can be done by asking a relevant question to the problem or pressing the pain point for the consumer.

 Introduce your solution

This is where you introduce your solution, this could be the name of your product or business and explaining how it can solve a problem.

 How does your solution works?

If your solution offers a product then it’s a good idea to give an overview, how the product works, you don’t need to go too in detail of every feature but making viewers known about the benefits and how it differs from your competitors will show the USP of your product.

 Client and Experts Testimonials

If your product or services are already on the market, it’s important to validate with some statements, this could be testimonials from your existing customers or industry experts validating the project. 

 Summarise

At the end of the video, it’s good to conclude your video with a small recap and how donors or investors can participate, you want to excite them enough to join your journey and leave them with encouragement to take an action. This could be a pledge for donation or call to action statement.

I hope this guide helps you with drafting your script, It’s important to keep in mind this is just a skeleton and there are no strict rules to follow this and depending on your key message you have to to find your own voice and style in narrating your pitch. Rules are there to be broken so don’t be afraid to go creative with it as long the main structure is covered.

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Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.