Promoting your business through traditional media won’t get you very far nowadays. Living in an internet-driven society , means adapting to a faster moving world and using it to your advantage. The secret lies in knowing how and why people respond to different media. Get one step ahead of your competitors. The change The internet […]

Promoting your business through traditional media won’t get you very far nowadays. Living in an internet-driven society , means adapting to a faster moving world and using it to your advantage. The secret lies in knowing how and why people respond to different media. Get one step ahead of your competitors.

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The change

The internet era changed the world. It changed our access to information, our entertainment preferences, the market and marketing. But not only that, it changed us humans as well.
In a world where television, video games and the world wide web rule, you have to move fast to keep up. Where you had to spend hours researching in a library, you can now find everything in 5 minutes on the web. Books have been replaced by movies and comedies, board games gather dust while young and old spend hours gaming on an electronic device.

You no longer have to wait until it arrives to read the newspaper, because your online feed updates you instantaneously. You don’t have to call your friends to know what is going on in their lives, you can follow it live on social media. A world of information is only a click away. When everything is at hand at any moment of the day, why would you even want to wait?

People have become less patient, as life becomes faster and faster. More information, more updates, every second of the day. We are afraid to miss out, so we try our best to keep up. And thus try to process as much information as we can in the shortest amount of time possible. News needs to be clear instantly. We don’t have the time anymore to read the details, we prefer visual information.

Visuals are processed 60,000 times faster in our brains than text. 90% of the information transmitted to the brain is visual, therefore we have a natural preference for it. So in order to keep up with this fast-moving society, we tend to look up articles that have more visuals, or even better, watch a video about it.

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Using this change to your advantage

Businesses should take this trend into serious consideration. Don’t expect your audience to read about your business, brand or product. Show it to them. Make it as visual as possible. Use photos, infograhpics, clips and videos to make information quick and accessible. The numbers speak for themselves; Viewers are 85% more likely to purchase a product after watching a product video. Viewers spend 100% more time on pages with videos on them. Posts with visual content -photos and videos – saw a 65% increase in engagement. And so on.

If you are a start-up and crowdfunding your way through your project on platforms such as Kickstarter or Indiegogo, the best way to promote yourself is through video. With a video, visitors get a better idea of your project, they see it in action. Video is preferred over photos or static images. Mind you, making a video is labor-intensive, and you want to make sure it looks as professional as possible. If your video is amateur-looking, it isn’t going to convince anyone to get involved. Consider having a video produced professionally by a production company that specializes in start-ups, such as 42video. It is well worth paying for help to make your video pitch the best it can be, because the investment will attract.

In case you prefer making a video yourself, the following tips can help you to get your video look more professional.

  • Create a captivating story answering what your project is and why you’re doing it.
  • Use quality material to film with (camera, tripod or steadycam, microphone,…)
  • Show the name of the project clearly, and add a call-to action.
  • Add a fitting soundtrack to get more emotional engagement.
  • Pay attention to your design work. Professional looking design makes a huge difference.
  • Make sure it’s clear what’s in it for investors; reward your donors.

Visualizing yourself through video and photo will help your business remarkably, and the investment will reward. Engage your audience, show off your project and remember; seeing is better.

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Author Faiza Zaidi

Faiza is the Co- Founder & CEO of 42video, a video agency & production house based in London. She is passionate about helping businesses, online channels and brand marketers meeting their video marketing goals & objectives. She has worked as a producer/director for many brand videos and shorts within the creative industry. This culminated into being part of the management for feature films across Europe including being shown at the Cannes Film Festival. As a director/producer Faiza has been working for more than 10 years mainly in music videos, viral, corporate and brand filming. She has also been working on independent film productions as a producer. Faiza works closely with 42video’s production team who have worked on movies, TV series for example Spooks, ITV, animation and many more.