Author Elyn Vandenwyngaert

Elyn Vandenwyngaert

Content marketing, it sounds like an obvious term, but it’s often underestimated and undervalued. The greatest marketing organizations around the world use content marketing, and it’s also being executed by small businesses. Why? Because it works. What is content marketing exactly? Where regular marketing is about selling to your customers, content marketing is about communicating […]

Content marketing, it sounds like an obvious term, but it’s often underestimated and undervalued. The greatest marketing organizations around the world use content marketing, and it’s also being executed by small businesses. Why? Because it works.

What is content marketing exactly?

Where regular marketing is about selling to your customers, content marketing is about communicating with them. You’re not pitching or talking about your product, but deliving information that makes your buyer more intelligent en engaging in conversation. You own media instead of renting it. This strategy’s essence is the belief that the customer will reward us with his loyalty.

What are the rules?

  • 1. Know your target audience : define your target group as much as possible. Then find out what they like, how they live, what interests them, what disgusts them, what drives them. Use that information to find topics that are relevant to your target group.
  • 2. Be consistent: Makes sure you update and post regularly. Find your client’s interest and keep it.
  • 3. Be useful: Write and post about topics and information that might be useful for your target audience. Make yourself useful to them.

Where can I find content?

The technique of creating a content strategy, where to find inspiration and what media to use, is well explained this video.

And finally, what is the secret of content marketing?

  • 1. Blogging is the cornerstone of content marketing
  • 2. Balance is key: find balance between entertainment and educating
  • 3. Create valuable, useful content, and yes, that can be time intensive
  • 4. Publish frequently
  • 5. Quality over quantity
  • 6. Measure, analyze and tweak your strategy
Elyn Vandenwyngaert

Author Elyn Vandenwyngaert

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