4 Key Reasons Why Video is essential for your Personal Brand & Marketing Your Business



Did you know 6 out 10 People say they prefer watching online video platforms vs. live TV?
You’ve probably noticed that almost everything on your Instagram or Tik-Tok feed is a video.
You’ve undoubtedly spent a lot of time getting drawn into these videos as well. Alternatively, how about going from one YouTube video to the next? 

It’s critical to have a video marketing plan if you’re a business owner, or have a personal brand in this blog, we will cover 4 Key Reasons Why Video is crucial for your personal brand and business marketing.

What Is Video Marketing?

Young male vlogger live vlog video for selling online. online marketing concept.
Young male vlogger live vlog video for selling online. online marketing concept.

The use of video to market or promote your brand or business via digital platforms is known as video marketing.
Video marketing is defined as the use of video to sell a brand, product, or service, engage on social media channels, educate potential and current customers, and communicate with them.

Let’s dive into the 4 key reasons for your Personal Brand & Marketing Your Business

1. Lead Generation

Inbound Marketing, Lead Magnet, Customer Attraction and Retention, B2B Concept
Inbound Marketing, Lead Magnet, Customer Attraction and Retention, B2B Concept

One of the newest and most effective strategies to draw your audience is to use video marketing for lead generation. Video should be viewed as an investment because according to HubSpot 54% of people desire to see more video content from marketers. Watching an engaging presenter in a video can undoubtedly affect buying behavior and urge a visitor to convert into a lead (or a lead to convert into a customer)

2. Build Trust & Authority

Businessman hand building wooden blocks with Trust concept.
Businessman hand building wooden blocks with Trust concept.

Video builds trust among the audience, most individuals choose friends, people we know, or like to make purchasing decisions over all other sorts of marketing. Your product will sell itself if you leave your video material to a trusted person, with a captive audience or loyal following using the medium of social influencer promotion method. However if you own a small to medium size business or you are looking to build a personal brand it’s also good to film yourself or members of your team to help you boost your sales funnel decisions. As the more videos you have to educate and inform your clients, the stronger your trust will become. People will buy from you if they trust you.

However if you are camera shy it is not essential to face the camera. It is possible to create a video with several hacks. For this you can check out our blog on 5 Tips or Hacks to film yourself if you are camera shy. Do check out our blog if you’re ready to get rid of your camera fright.“ 5 Ways: How to get confident on camera?”

3. It’s Easy to Use and Multipurpose

Young man recording a podcast smiling to camera, close up
Young man recording a podcast smiling to camera, close up

Make an audio podcast out of your video, make a blog post out of a video, make a Condensed TLDW (Too long didn’t watch) video out of your webinar. Now that you’re aware of the many types of repurposing, you can get started and avoid wasting your hard-earned video content. Prepare for the format you want to repurpose your video content into with adequate previsualization, brainstorming, and strategic planning. Consider how you can make the most of your archives in order to increase traffic, views, and profit.

4. Its Affordable 


Yes, you read it correctly AFFORDABLE!

It is not as expensive as we believe. Yes, some types of content require a higher production value and expense, but for personal brands and small to medium businesses it’s quite cost effective, they can begin filming their own content, depending on the purpose of their content.

(For more information on forms of video content, you can visit our other blog)

Did we say 4? We have a few more key points for you!

  • Videos are beneficial to SEO.
  • Video invites people to share it on social media.
  • Video is an excellent medium for demonstrating your product or service.
  • A brand’s personality, culture, and ethos may all be shown through video.



Culinary art on video
Culinary art on video

Video is one of the most widely used forms of media on the planet, and it shows no signs of going away anytime soon. And it’s understandable: in a digital world, we desire connection and personality. It’s one of a kind in that it not only tells but also depicts the story of you or your company. Creating lively, engaging video content will better reflect  your brand  personality and will almost certainly be liked, shared, and viewed.

At 42 Video, we assist brands in communicating, telling their story, and thrive through videos.

If you’re considering investing in video content and need further clarity, please contact us so that our experienced team can explain how we approach new projects.

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