When it comes to your brand building and marketing goals, not every type of video content is relevant for your potential or existing customers’ engagement. Every visitor (before they become your customer) goes through a buyer’s journey for them to be engaged with your content and eventually lead them to a call to action.
For example, a viral video campaign may help you boost brand awareness but may not help you convert to sell. And a testimonial video may be great for social proof and selling but if you haven’t built enough awareness how would your potential customers find you?
So you see using the wrong type of content can be quite counter intuitive and may make you lose tons of time and money value!
In order to promote your brand through video, it’s important to know what type of video content to use at what stage of your visitor’s or potential customers’ buying journey so you can make the right choice in terms of your video production investment.
This is why we want to save your precious time and compile a FREE Value of a Downloadable Cheat Sheet that will help you to know how and when to use them effectively.
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