Nothing beats a strong and visually appealing promo video for helping potential customers relate to and identify with your brand. Videos assist audiences in developing trust in a brand, and where there is trust, there is always a willingness to purchase products and services. Marketers are increasingly using videos to promote products and services in a variety of ways. Videos are used on YouTube, landing pages, recorded webinars, emails, and other platforms. Videos also aid in the introduction of brands to potential customers and the development of long-term relationships with existing customers. Integrating quality video marketing into your online business promotion strategy will boost your brand and provide some of the most significant benefits not available from the textual content.
What is the purpose of a promotional video?
A promotional video, also known as a promo video, is a video that is used to promote a specific marketing initiative, sale, or event. Promos are frequently similar in style and tone to teaser videos in that they capture your audience’s attention and entice them to learn more.
When to use a promotional video?
One of the most popular forms of social media content is video. If your video is relevant to and resonates with your audience, the best time to use it is when launching a new product or adding new features. According to the analysis, each social media platform has its own accuracy and time to get the most traffic. This was only a basic overview. Let us now look at some compelling reasons why your business should be using promotional videos.
- Brand Recognition
A video promoting your brand and increasing awareness of what you have to offer can do wonders for your company. Brand colors and logos that are well integrated throughout can have a long-lasting impact on the audience, making your brand more memorable. When used in conjunction with an effective call to action, video can significantly increase goal completions for your company, such as bringing in new customers and inquiries. Video can be a cost-effective alternative to expensive print solutions because once you have your film, you can use it again and again without having to spend money on disposable physical materials.
When done well, promotional videos create a level of trust with potential customers that is difficult to achieve through words alone. While conveying your brand, you can also incorporate the personality of the business, giving people a sense of what you represent as well as the products or services you offer.
- Video improves SEO
According to HubSpot’s research, 65 percent of business executives polled visit a marketer’s website after viewing a branded video. This demonstrates that high-quality video content can drive traffic to your website by increasing viewer engagement and piquing consumer interest. This is critical because Google ranks websites based on traffic and click-through rates. As a result, the more traffic and clicks your site’s videos receive, the higher your site ranks on search engine results pages. Video also aids SEO because it is responsive across multiple devices. You can reach a larger audience because video platforms like YouTube and Vimeo adjust to multiple screen sizes and are optimized for mobile devices.
One of the primary benefits of video is the flexibility it provides – videos should not be generic; they can be tailored to embody your brand or a specific message. Whether it’s an animation or a live-action reel, you can portray your company exactly how you want and tailor your video to your target market. The video functions as an extension of your sales team, informing your target audience about who you are and what you have to offer.
Promotional videos are an invaluable tool that allows your company to share and highlight what your brand is capable of. When done properly, they can provide a significant return on investment.
- Videos Grab Attention.
The text does not hold the attention of viewers as well as the video. Why? Because video incorporates both the auditory and visual senses. In other words, the video combines two things that pique our interest: noise and movement.
Humans are highly visual animals. According to a Management Information Systems Research Center study at the University of Minnesota, people process visuals 60,000 times faster than text. Furthermore, because most information from the brain is visual, viewers will retain a message better through video than through text. As a result, the average viewer remembers 95 percent of a message when it is watched, compared to only 10 percent of content when it is read.
- More conversions result from video.
According to the Top 16 Video Marketing Statistics for 2016, including video on a landing page can increase conversions by up to 80%. On a landing page, replacing an image with a video will almost certainly increase conversions. Why? Videos provide a more in-depth explanation of your product or service. Viewers are more likely to retain the message as they become more engaged. They also have a higher level of trust in brands after watching a video. And trust, in turn, can lead to conversions.
Video advertising is becoming more affordable and popular. Video adoption is increasing due to technological advancements as well as the ease with which it can be spread around the world. Making promotional videos for your company necessitates creativity as well as knowledge of human psychology. The combination of these elements allows for the creation of true advertising miracles at a low cost. Emotionally charged, creative video advertising can go viral in a matter of days, garnering millions of views. And that is exactly the point of video marketing: only the most creative survive!
Good quality and informative promotional videos not only make your brand interesting but also appeal to potential customers. When it comes to using promo videos, you can experiment with various video marketing ideas to make your brand stand out from the crowd. Work on this, and you’ll be ready to launch your business promotion!
To guide you better, please do check out our “The Ultimate Cheat Sheet to Use Video Effectively in Your Business.”